Media Outlets Join in for “The Red Nose Day Special” on Thursday, May 24 to Help Children Around the World
NEW YORK — May 21, 2018 — More than 35 media outlets are graciously supporting “The Red Nose Day Special,” airing Thursday, May 24 (10-11 p.m. ET) on NBC, by generously donating media space in support of the star-studded charity event. Contributing to the effort to end child poverty in the U.S. and around the world, media partners are donating print and digital space, airtime for spots, advertising space in theaters and more.
Media partners who donated space include AT&T Advertising & Analytics, BuzzFeed, Closer, DirecTV, Dish Media Sales, Entertainment Weekly, Facebook, Globe, Google, The Hollywood Reporter, Hulu, In Touch, ION Television, Life & Style, Meredith Digital Network, National Enquirer, NCM, New York magazine, OK!, Outfront Media, Pandora, People, Samsung Ads, Screenvision, Soap Opera Digest, SoundCloud, Spotify, Star, TiVo, TV Guide, Us Weekly, Variety, YouTube and Zynga.
Walgreens and the Mars Wrigley Confectionery and the M&M’S® brand, official partners of Red Nose Day and sponsors of the special night of programming on NBC, will also promote the special on their platforms to support the cause.
“Celebrity Ninja Warrior for Red Nose Day” will kick off the evening at 8 p.m., followed by the special edition of “Hollywood Game Night” at 9 p.m., both featuring some of the biggest names in entertainment competing to raise money to ensure that children in need are safe, healthy and educated. “The Red Nose Day Special,” hosted by Chris Hardwick, will close the night at 10 p.m. All three hours of programming will work collaboratively to celebrate Red Nose Day and encourage donations.
Red Nose Day is an annual event that harnesses the power of entertainment to raise money and awareness for children living in poverty in America and around the world. Since launching 2015, the campaign has raised over $100 million, positively impacting over 8.3 million children. NBC's Red Nose Day programming is a culmination of a seven-week fundraising campaign that brings together millions of Americans around the country to have fun and make a difference. The campaign’s iconic Red Noses are on sale exclusively at Walgreens and Duane Reade locations nationwide. Over 8 million of the Red Noses have already been sold, with all profits from all sales benefitting Red Nose Day
Red Nose Day was created by Oscar-nominated and Emmy Award-winning writer-director Richard Curtis, (“Love Actually,” “Four Weddings and a Funeral,” “Notting Hill”). It has raised more than $1 billion globally since its launch 30 years ago in the U.K. in 1988.
Richard Curtis is an executive producer for the live NBC telecast (a Universal Television production), along with John Irwin of Irwin Entertainment, and Lily Sobhani.
About Red Nose Day USA
Red Nose Day USA is a fundraising campaign run by the non-profit organization Comic Relief USA. Red Nose Day started in the U.K., built on the foundation that the power of entertainment can drive positive change, and has raised over $1 billion since the campaign’s founding in 1988. Since launching in the U.S. in 2015, Red Nose Day has raised over $100 million, which has positively impacted more than 8.3 million children, both in America and abroad. Money raised by Red Nose Day USA supports programs that keep children in need safe, healthy and educated. Red Nose Day USA has received generous support from millions of Americans, hundreds of celebrities and many outstanding partners, including Walgreens, NBC, Mars, and the Bill & Melinda Gates Foundation. For more information about Red Nose Day and its impact, visit https://rednoseday.org/. Follow @RedNoseDayUSA on Twitter, Instagram and Facebook.
This year, Red Nose Day is inviting everyone to go Nose to Nose. It is the simple act of two people touching Red Noses in a fun, light way, to create shareable social content while encouraging donations for the cause. Buy two noses at Walgreens, go Nose to Nose, and snap a selfie or video. Share it with the hashtag #GoNoseToNose then make a donation at Red Nose Day. Challenge your friends to do the same. It’s a fun and easy way to participate.
For the fourth year, Walgreens is the exclusive retailer of the campaign’s iconic Red Noses — available at Walgreens and Duane Reade locations around the country — and a broadcast partner of “The Red Nose Day Special”. Mars Wrigley Confectionery and the M&M’S® brand are also teaming up with Red Nose Day for the fourth year, donating $1 million to the cause as national partners of the campaign.
About Comic Relief USA
Comic Relief USA, also known as Comic Relief Inc., is a registered U.S. 501(c)(3) public charity. It harnesses the power of entertainment to drive positive change to help those who need it most in America and around the world. Campaigns include Red Nose Day, Idol Gives Back, and Hand in Hand: A Benefit for Hurricane Relief.